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Spongebob Squarepants

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Spongebob Squarepants

Spongebob Squarepants is one of the animated comedy series of Nickelodeon, which was premiered officially in July 1999. It is the brainchild of Stephen Hillenburg, a marine science educator, and thus the series comprises of the adventures and happenings in the life of Spongebob and his friends in the underwater city of Bikini Bottom -all of which are fictional. It's one of the most popular animated comedy TV series in America and has grossed over $13 billion in revenue for Nickelodeon as merchandise. It's also the 5th longest-running animated series in America and Nickelodeon's most rated series. The series is now in its 13th season, which began airing in October 2020 after the first series kicked off in May 1999. All the production of the series is done in-house at the Burbank, California Studio of Nickelodeon Animation. As a famed global brand, its merchandise has grown over the years due to its widespread popularity to incorporate a lot of items and products. It has also entered into a couple of deals with top global brands to incorporate its brand into its products.

Spongebob Squarepants Merchandise

The brand has come a long way since 1999 and has achieved a lot both in terms of accolades and diversification into other media subsidiaries. Lots of products have been created with the Spongebob Squarepants brand identity that is being sold all over the world to fans of the series. Some of them include:

  • T-shirts - Posters
  • Family board games (Monopoly and Operation)
  • Spongebob Dolls
  • Happy Mean Tie-ins
  • Toys
  • Branded Vanilla Ice creams
  • Spongebob Toyota Highlander
  • Bottled water and many more