Since 1956, Secret has been helping women bring out the best in themselves through anti-perspirants and deodorants made for their unique bodies. By providing superior wetness and odor protection, Secret has given women the confidence they need to take on any challenge.
Secret was developed as a result of women’s desire for a product that would contribute to their feelings of femininity, daintiness and freshness. Secret Ice Blue roll-on was introduced in 1958, marking a significant moment in this era.
We share the same spirit of individuality, femininity and strength that these fearless women possess, and use it to continue innovating as a brand. Our goals will always be to provide excellent odor and wetness protection, be the best deodorant for sweating, and help women take on each day as fearlessly as they can.