E.L.F. (which stands for Eyes Lips Face) cosmetics was founded in 2004 with a mission to make luxurious, high-quality beauty products available to everyone. Since then, e.l.f. cosmetics has become one of the fastest growing beauty companies in the United States.
From the Company:
WE BELIEVE IN LUXURY FOR ALL
Innovative products. Affordable prices. Inspired by YOU.
WE LOVE BEAUTY
We hustle hard to get the latest trends into your makeup bag at irresistible price-points so every beauty enthusiast can play beautifully.
We love reading your product reviews because it helps us understand what products you think are awesome, what to tweak, and what you want next.
WE BELIEVE YOU DESERVE MORE
To express yourself more without breaking the bank. You’re our stars and we love seeing how you give our products life with your imagination.