Fruit of the Earth, Inc. produces health care, sun care, and skin care products. It offers aloe-vera products; sunscreens for UVA/UVB skin protection; and lotions, creams, and gels for skincare. The company offers its products under DrinkToYourHealth, Block Up, Luvthatsun, and luvthatskin brand names. It offers its products through outlets. The company was founded in 1980 and is based in Grand Prairie, Texas.