CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company and acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016. The Noxell Company advertised this cosmetics line by allowing "cover girls", fashion models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. CoverGirl primarily provides a wide variety of consumer-grade cosmetics. With a variety of beauty products to choose from, CoverGirl has everything you need for your makeup kit to be complete. Advanced Radiance liquid makeup in multiple shades for any skin tone, you will set the foundation for the best night out. The product line continues with pressed powders, the classic color blush, eye liners, brow shape and define mascara, and on to the numerous lipstick colors to pop your lips or just finish the runway ready look you've been practicing since 8th grade. Everything you need in your makeup kit, VitaBox has from Covergirl.