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Makeup is so much more than mascara. It’s a way to express what makes you, you. Our products are inspired by you. Your skin types. Your best features. Your go-to styles. Almay makeup is not only good for you, It’s made for you.

So go ahead and show off those natural assets. Bring out that strong nose, line those bright eyes and get more than a little cheeky with blush. Too much makeup? Says who? Too little makeup? That’s for you to decide.

Almay makes makeup that brings out your best features. Every shade of Almay is made to put your unique beauty on display.

Makeup that loves your skin. Whatever way you choose to play with makeup, we know your next look begins with your skin. That’s why every Almay product is good for you.

Hypoallergenic. Fragrance free. Sensitive. The Almay products are designed with all skin types in mind.

Almay is selective about what they put in their products so you can make them your own. Out of 10,000 possible ingredients, fewer than 500 make the cut. Whether it’s a smarter shade of foundation, a more versatile shadow or a gentle way to remove longwearing eye makeup, Almay will outperform every time.

Almay innovation never comes before your safety. All Almay products undergo rigorous testing with the highest standards to ensure they don’t irritate or clog pores. One thing our products are not tested on: animals. At Almay, it’s always safety and goodness first.